a new phenomenon in the realm of digital is the rise of platform live videos show suspected of containing negative content. Bigo Live called the most “courageous” than the other. Negative content in Bigo Live from a portion of the host who dared to display genitalia in order to get the virtual gift of the viewers.

a Singapore-based company that developed this app to not dismiss it. They mention since its launch in March 2016, Bigo Live become very popular in all over the world. The launch in Indonesia is expected to channel the talents of its users to share hobbies, talents and expertise to everyone. Because of this using the platform streaming mobile, so users can perform live video whenever and wherever they are.

However, after some trial period in some countries , the platform is facing problems with users who have a behavior is not good. They are considered benefit from the social network this platform by showing the negative content in Bigo Live, which resulted in the disruption of the company's reputation.

To overcome the problem of negative content in Bigo Live, from the information we have, the company claims to have improved the measurements to monitor a variety of content users. After log-in, users can directly view the banner rule of the use of the Bigo Live in the front page. This regulation clearly states that any action which is considered a violation on Bigo Live. Users are required to use the language of good/civilized and in accordance with the rules and norms when doing a live chat on Bigo.

In addition, Bigo also mentioned having a system to filter sensitive words, negative words or related to politics, religion, etc. which will be constantly updated. When users intentionally use or type words that are not acceptable, the system will automatically recognize and give a warning. Likewise, when started performing live, on the screen will appear a fast line and a warning to the user that uses word-katatidak civilized, the movement of the disrespectful and forbidden words.

The monitoring team checks the content 24/7, and has a warning system about user behavior. In the conditions of a “Live room” there has been a sharp increase, the system will issue a warning and monitor teams will directly check and handle if there is a violation.

Disclosed, the monitoring team and the technical currently have done locking permanent, or lock the device more than one million accounts in Indonesia because it has been against the rules to make negative content in Bigo Live. At the same time also conduct the communication approach to some of the users to guide and called for kesaraan users in good behaviour.